My Story
I'm a marketing professional with a passion for staying ahead of the game. I thrive on identifying emerging trends and using the latest technologies to create growth-oriented marketing campaigns. With my strong leadership skills and knack for analytics, I optimize marketing performance and deliver tangible results. I'm all about fostering collaboration and cultivating an innovation, integrity, and a growth-mindset within marketing teams.
I am a born-and-raised Floridian who's found a home in Indiana. I'm a very family-oriented individual, happily married with two amazing kids (Giada, 6, and Joey, 3) who bring endless joy to my life. When I'm not busy being a marketing professional, I find joy in tackling DIY home projects. I actually held my electrician's apprentice license while in college, and did quite a bit of commercial electrical work! There's something incredibly fulfilling about taking a hands-on approach and transforming a space into something truly special. From painting walls to renovating bathrooms to building decks, I love the sense of accomplishment that comes from creating our home.
Sports are a big part of my life, especially college sports and the NFL. I'm a passionate fan, and there's nothing quite like the energy and excitement of game day. I proudly support the Chicago Bears, Cubs, and the Hoosiers.
When I'm not immersed in the world of marketing or sports, you'll likely find looking for my musical enjoyment. Music is a constant companion, and I enjoy listening to a variety of genres, from country to hard rock, jazz to house music. The versatility of music keeps me inspired and allows me to explore and experience different sounds and moods.
Staying active is important to me, and one of my favorite ways to do that is through running. There's something liberating about hitting the pavement, pushing myself to new limits, and enjoying the sights and sounds of the outdoors. It's only been a passion of mine since 2019, but it is a must-do for me now!
To wind down and savor life's moments, I have a newly discovered appreciation for wine. It has become a fun "hobby" for my wife and me to enjoy together. Exploring different flavors and varieties is like embarking on a delicious adventure. Whether it's a glass of red, white, or something in between, a good bottle of wine is the perfect companion to celebrate life's milestones or simply unwind after a long week.
I'm always eager to connect with fellow marketers, DIY enthusiasts, sports fans, musicians, runners, and wine lovers. Let's chat, share experiences, and perhaps collaborate on a project or two. Reach out, and let's make meaningful connections while enjoying life's passions together!
What i Do BEST
Supercharged marketing – it's about trying different things to quickly make a business grow by attracting and keeping customers through creative strategies and constant experimentation..
In a digitally connected world, promoting things online is paramount to success. It's using SEO, social media, and other digital channels to reach people and sell products or services.
As a guardian of a brand's reputation, it involves overseeing how a brand is perceived, maintaining its image, and ensuring it stays positive and consistent across various platforms.
It's about putting others' needs first, empowering them to grow, and fostering a collaborative and inclusive work environment.
Like the detective work of marketing, it involves using data and analysis to uncover insights into how marketing efforts are performing. It helps in making informed decisions to optimize strategies for better results.
It's being the conductor of a symphony. Planning, organizing, and coordinating all the moving parts of a project ensures to keep everything on track, manage resources, and guide the team to hit deadlines and goals
Strategic Meets Execution
I'm a data-driven and innovative marketer focused on delivering unique experiences to drive engagement, grow brands, and propel business to new heights.
My strength lies in the seamless integration of strategy and execution. What sets me apart is my hands-on approach to execution—turning strategic visions into tangible results. From conceptualizing compelling campaigns to implementing them with precision, my ability to balance high-level strategy with on-the-ground execution ensures not just plans but measurable success.
Tools and applications that I have extensive experience in include: Salesforce, Netsuite, HubSpot, Marketo, PowerBI, Adobe Creative Suite, and more.
PROFESSIONAL EXPERIENCE
2022 - Now
Keter Environmental Services
Head of Marketing for $650M, private equity backed organization, where I scaled the marketing organization from scratch to a mature revenue-driving function.
2019 to 2022
Wilson Kehoe Winingham
Head of Marketing for a $50M B2C organization.
2017 to 2019
Onebridge
Marketing leader for a $100M B2B data and technology consulting firm.
2017 to 2017
Statera
B2B Technology Consulting Firm. Hired as part of a "start up" through mergers to lead marketing. Funding failed.
2014 to 2017
Appirio
Began as a Sales Development Representative, and was promoted multiple times to the Brand Manager for a Global B2B Technology Consulting firm.
2021 to 2022
Lynn University
2020 to 2021
G.W.U.
2003 to 2007
Indiana University
Feedback
Award
The quintessential must-have certification to drive real results in SEO
2023
Best-in-class knowledge on new trends and best practices in an ever-changing digital channel
2023
Contact Me
If you've made it this far, perhaps we should connect. Leave a mail & let's get in touch!
Director of Marketing | VP of Marketing | Fractional CMO
Phone
Location
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Indiana
Profession
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Marketing Leadership