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About Me

My Story

I'm a marketing professional with a passion for staying ahead of the game. I thrive on identifying emerging trends and using the latest technologies to create growth-oriented marketing campaigns. With my strong leadership skills and knack for analytics, I optimize marketing performance and deliver tangible results. I'm all about fostering collaboration and cultivating an innovation, integrity, and a growth-mindset within marketing teams.

I am a born-and-raised Floridian who's found a home in Indiana. I'm a very family-oriented individual, happily married with two amazing kids (Giada, 6, and Joey, 3) who bring endless joy to my life. When I'm not busy being a marketing professional, I find joy in tackling DIY home projects. I actually held my electrician's apprentice license while in college, and did quite a bit of commercial electrical work! There's something incredibly fulfilling about taking a hands-on approach and transforming a space into something truly special. From painting walls to renovating bathrooms to building decks, I love the sense of accomplishment that comes from creating our home.

Sports are a big part of my life, especially college sports and the NFL. I'm a passionate fan, and there's nothing quite like the energy and excitement of game day. I proudly support the Chicago Bears, Cubs, and the Hoosiers.

When I'm not immersed in the world of marketing or sports, you'll likely find looking for my musical enjoyment. Music is a constant companion, and I enjoy listening to a variety of genres, from country to hard rock, jazz to house music. The versatility of music keeps me inspired and allows me to explore and experience different sounds and moods.

Staying active is important to me, and one of my favorite ways to do that is through running. There's something liberating about hitting the pavement, pushing myself to new limits, and enjoying the sights and sounds of the outdoors. It's only been a passion of mine since 2019, but it is a must-do for me now!

To wind down and savor life's moments, I have a newly discovered appreciation for wine. It has become a fun "hobby" for my wife and me to enjoy together. Exploring different flavors and varieties is like embarking on a delicious adventure. Whether it's a glass of red, white, or something in between, a good bottle of wine is the perfect companion to celebrate life's milestones or simply unwind after a long week.

I'm always eager to connect with fellow marketers, DIY enthusiasts, sports fans, musicians, runners, and wine lovers. Let's chat, share experiences, and perhaps collaborate on a project or two. Reach out, and let's make meaningful connections while enjoying life's passions together!

State

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Indiana

Profession

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Marketing Leader

Expertise

What i Do BEST

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Growth Marketing

Supercharged marketing – it's about trying different things to quickly make a business grow by attracting and keeping customers through creative strategies and constant experimentation..

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Digital Marketing

In a digitally connected world, promoting things online is paramount to success. It's using SEO, social media, and other digital channels to reach people and sell products or services.

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Brand Management

As a guardian of a brand's reputation, it involves overseeing how a brand is perceived, maintaining its image, and ensuring it stays positive and consistent across various platforms.

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Servant Leadership

It's about putting others' needs first, empowering them to grow, and fostering a collaborative and inclusive work environment.

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Marketing Analytics

Like the detective work of marketing, it involves using data and analysis to uncover insights into how marketing efforts are performing. It helps in making informed decisions to optimize strategies for better results.

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Project Management

It's being the conductor of a symphony. Planning, organizing, and coordinating all the moving parts of a project ensures to keep everything on track, manage resources, and guide the team to hit deadlines and goals

My Skills

Strategic Meets Execution

I'm a data-driven and innovative marketer focused on delivering unique experiences to drive engagement, grow brands, and propel business to new heights.

My strength lies in the seamless integration of strategy and execution. What sets me apart is my hands-on approach to execution—turning strategic visions into tangible results. From conceptualizing compelling campaigns to implementing them with precision, my ability to balance high-level strategy with on-the-ground execution ensures not just plans but measurable success.

Tools and applications that I have extensive experience in include: Salesforce, Netsuite, HubSpot, Marketo, PowerBI, Adobe Creative Suite, and more.

My Resume

PROFESSIONAL EXPERIENCE

Experience

2022 - Now

Director of Marketing

Keter Environmental Services

Head of Marketing for $650M, private equity backed organization, where I scaled the marketing organization from scratch to a mature revenue-driving function.

2019 to 2022

Director of Marketing

Wilson Kehoe Winingham

Head of Marketing for a $50M B2C organization.

2017 to 2019

Sr. Manager of Marketing

Onebridge

Marketing leader for a $100M B2B data and technology consulting firm.

2017 to 2017

Sr. Manager of Marketing

Statera

B2B Technology Consulting Firm. Hired as part of a "start up" through mergers to lead marketing. Funding failed.

2014 to 2017

Brand Manager

Appirio

Began as a Sales Development Representative, and was promoted multiple times to the Brand Manager for a Global B2B Technology Consulting firm.

Education

2021 to 2022

Lynn University

Masters of Business Administration
- Marketing Focus

2020 to 2021

G.W.U.

Executive Certificate
- Digital Marketing

2003 to 2007

Indiana University

Bachelor of General Studies
- Business Management

Manager, Peers, Partners & Employee Reviews

Feedback

Jerry Gallina

CHIEF REVENUE OFFICER
Keter Environmental Services
(Manager)

Eric is a true thought leader. He is an excellent marketer, to include internal and external presence, along with forward thinking and brand awareness. Eric understands culture fit in terms of marketing and is a great coach of people. His knowledge of industry tools, metrics, and the latest marketing technology trends are substantial. I truly enjoy working with Eric!

Cassandra Daye

MARKETING & BRAND SPECIALIST
Keter Environmental Services
(Employee)

Over the past year, I've had the privilege of working closely with Eric, and I can confidently say that he possesses exceptional leadership abilities and marketing expertise. Eric has created an environment that fosters collaboration and positivity, where creativity thrives and innovation is encouraged. Throughout my time working with him, he has consistently empowered me to reach my fullest potential. He leads by example, displaying unwavering dedication, integrity, and a strong work ethic. Not only does Eric prioritize organizational growth and achieving our goals, but he also places great importance on personal development. He has consistently supported my professional growth, making it a top priority. Working alongside Eric has been an invaluable experience, as he is not only an outstanding leader and marketer but also an excellent mentor.

Latane Conant

GLOBAL CHIEF MARKETING OFFICER
Appirio
(Manager)

I saw Eric thrive in a variety of roles, from sales to marketing. Some strengths: He’s amazing operationally – he was able to help us tackle problems with better processes and metrics. Technology enthusiast- he always brought great ideas for how to leverage technology to do things better. Very customer oriented – always willing to go the extra mile to ensure customers got a great experience.

Ron Taylor

VP OF OPERATIONS
Keter Environmental Services
(Peer)

Eric is awesome. I worked with him while at Keter, and his vision, leadership, and insight were key to massively increasing the number of leads that the sales team received from the market strategy he developed and executed. The more amazing part was that he did all of this with the support of one person and a nominal budget. It was a pleasure to work with Eric, and if I could pick a marketing leader to work with, he would be it. Eric is the type of leader that any company would benefit from, not only because of his abilities but also because of his qualities as a person. I highly recommend Eric for any senior leadership role.

Kimberly Lynn

SR. MARKETING & CONTENT SPECIALIST
Onebridge
(Employee)

In the time I reported to Eric, I found him to be an exceptional people manager. He is always focused on reaching goals and creating results, and he works very collaboratively because he strives for success not only for himself but for those around him as well. He’s communicative, inclusive, open to feedback and questions, and cheerfully lends a hand whenever asked. His knowledge of marketing and business strategy is both varied and in-depth, making him an important asset to any organization. I feel fortunate that I was able to work with and learn from him.

Brandon Oelling

SALES DIRECTOR
Appirio
(Peer)

Eric played a pivotal role as a go-to-market resource for both the sales and product side of the work we were doing with Appirio AppXpress. He was instrumental in helping us target organizations for the product and build relationships within them. Hands down, there is no way we would have been as successful without Eric’s support and tenacity!

Shane Torrey

VP OF MARKETING
Metric Marketing
(Partner/Vendor)

I've known and worked with Eric for over four years. He has a knack for helping brands experience exponential growth with his in-depth knowledge across a variety of marketing channels.
Eric is a big thinker — he's able to cut through the noise to identify key strategies that will make the largest impact. Most impressively, he can craft and execute successful strategies regardless of what resources are available to him. He isn't afraid to take on a challenge with determination and dedication.
Eric is a servant leader. He can efficiently balance focus on his priorities, as well as making sure that he is available to help his team when they need extra guidance. He genuinely looks out for his team and prioritizes growth for anyone that works for him.
Eric's transparency and collaborative approach not only make him an easy teammate to support but also elevate our relationship beyond that of a typical vendor partnership. He has a strong ability to communicate goals and expectations to drive successful partnerships.

Eric is undoubtedly an asset to any team, blending expertise with genuine leadership to drive both business success and team development.

Sarah Wadsworth

SR. HR MANAGER
Keter Environmental Services
(Peer)

I am thrilled to endorse Eric Strickler as an exceptional and forward-thinking marketing leader. In his capacity as Head of Marketing, Eric consistently formulates and executes innovative plans, delivering results and developing sustainable growth.      

Having had the privilege of working alongside Eric for the past two years, I've witnessed his exceptional ability to positively shape team dynamics, establishing him as one of the most talented leaders and individuals I've worked with. His humble leadership style allows him to mentor and coach his team to excellence, fostering an environment that empowers individuals to reach their full potential.

In the rapidly evolving digital landscape, Eric maintains a proactive stance, staying ahead of emerging trends and technologies. Eric's dedication to data-driven decision-making, empathetic leadership, and commitment to fostering collaboration distinguish him as a standout marketing executive.

I wholeheartedly recommend Eric Strickler to any organization seeking a strategic marketing leader with a holistic skill set. I encourage you to connect with him to explore how his wealth of experience can significantly contribute to your organization's success.

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Certifications

Award

HubSpot Marketing Software

The industry-leading marketing automation application.

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2023

HubSpot
SEO

The updated understanding of how best to engage with clients in a digital world

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2023

Google Analytics Certified

The quintessential must-have certification to drive real results in SEO

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2023

HubSpot
Digital Marketing

Best-in-class knowledge on new trends and best practices in an ever-changing digital channel

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2023

Let's Talk

Contact Me

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Eric Strickler

Director of Marketing | VP of Marketing | Fractional CMO

Location

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Indiana

Profession

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Marketing Leadership